The Metaverse, meaning ‘beyond the universe’ and manifesting itself in various aspects of life, has now entered the tourism sector. Numerous hotels have started offering virtual promotions in the Metaverse before their guests arrive.
This practice, expected to become more widespread soon, will enable visitors to explore the hotel and its services before making a booking.
This approach will not only prevent unpleasant surprises for tourists but also help businesses reduce unexpected cancellation rates.
In the Metaverse, holiday-goers can virtually explore everything from their accommodations to cultural events. This virtual exploration is anticipated to attract more domestic and international visitors.
Critics of this development argue that prior experience in the Metaverse might affect physical visitation. However, others believe that people will be more inclined to physically visit places they have found appealing in the virtual world.
Additionally, customer satisfaction is expected to improve thanks to the ability to conduct virtual research.
The Metaverse, also described as ‘the real world in a virtual environment,’ enables the creation of three-dimensional avatars.
Through virtual reality or augmented reality, it becomes possible to engage in a variety of daily activities such as working, traveling, playing games, attending concerts, and shopping.
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